Putting Smart Women in New Media

June 26, 2010

Meetup in person to talk about virtual social media applications

I went to a CareerSocial meetup run by Paul Worsham. We discussed the usual Facebook, Twitter, YouTube, etc. I told them I was building a theater in Second Life to show clips from my movie, Budget Justified. Second Life is rarely discussed in social media forums. But when I bring it up, it seems that many people play in Second Life socially.

Another new social technology tool that was mentioned was Four square. I had never heard of it before. Probably because it’s for fancy phones, which I don’t have. One guy even mentioned Meetup as a social media application.

One of the guys there had an iPad, so I got to see how that worked. When my laptop gets old, I might want something like an iPad, but I’d probably rather have a small laptop. That’s at least a year away, so I may want something that’s not even available yet.

May 18, 2010

Virginia Film Alliance trailer showing for Budget Justified

I went to the Virginia Film Alliance annual networking event in Northern Virginia. I had a spot at a table to display the trailer of Budget Justified.

I told several people that I was creating a theater within an online game to show my movie clips, build a fan base, and experiment with a role playing game about Budget Justified where people can pretend to be the overbearing boss, the lazy coworker, the shy coworker, the guy who tries to get sex in the office, etc. One guy said, “You should try Second Life.” Well, that happened to be the game that I was referring to. We exchanged user names, so I plan to show him my Second Life movie theater next time we’re online together.

A lot of people said they’d check my web site to watch the trailer. We’ll see if anyone checks the web site. But will anyone tell their friends about the web site?

March 10, 2010

Lisa Scoops the Washington Post

Filed under: Uncategorized — Tags: , , , , — Lisa Schaefer @ 8:11 pm

On Saturday I gave a talk at the Podcasters Alliance meetup about Budget Justified. I showed the trailer and the first episode. I was pretty upbeat during the talk and it seemed like I held their attention.

For the most part, the audience was friendly, although the guy who always says that the video clips didn’t make him want to see more said so to me also. I told him that he probably wasn’t my intended audience.

In fact, I didn’t think most of them would be too receptive to my topic – yet another woman complaining that men are pigs. But I didn’t make that the focus of my talk and the tone was not whiny. I even said that the movie was more about how the management treated everyone poorly.

I mentioned a few of the things I’ve been doing in Second Life. Then the Washington Post had an article about making money in Second Life on the front page Monday morning. I mentioned it before the Post does – makes it look like I’m on top of my game.

http://www.washingtonpost.com/wp-dyn/content/article/2010/03/07/AR2010030703524.html?sub=AR

February 12, 2010

The meaning of (Second) Life

I’ve been trapped inside the house for the past week with the metro not running above ground and all my professional/social events cancelled. So I decided to explore the online computer game Second Life, as suggested by a marketing consultant I talked to a few weeks ago.

It’s a rather social game, although when I first logged in, I landed as a naked man on someone’s house. Someone shouted to go away, but I couldn’t see anyone there and I didn’t know how to go somewhere else or find my clothes. So I got sent to Korea.

When I landed in Korea, my avatar walked into a guy and my head got stuck inside his chest. People were chatting not only with the text box, but also with voice. They explained to me how I could also chat with voice. They figured out I was new, so they told me how to find clothes in my inventory and how to turn into a woman.

I was invited to a church house, a couple of apartments, country dancing, a pirate ship, a waterfall, and an exotic dance club. I met a few Snoopys, kitties, and gnomes, though most avatars were in human form and dressed really weird. Someone gave me a tie-dye hat almost as tall as my avatar. I also received other articles of clothing, a stuffed animal, and different kinds of hair, which occasionally got removed, leaving my avatar bald until I could figure out how to put hair back on.

Hanging out at the church house last night, several of the staff greeted people. I asked what it means to be on the staff of a church in Second Life. At my real church, people donate money, and they money is used to pay the bills and the staff. Well, Second Life churches don’t get electric bills. And the staff of the Second Life church are volunteers. The pastor of the Second Life church is a pastor in real life, but the volunteers and the Second Life church are not affiliated with the real church. Some money exchanges hands if your avatar buys a hot chocolate. You can buy Second Life money with a real life credit card.

Anyone is welcome to hang out at the Second Life church at any time. The church holds scheduled concerts and other gatherings. People who visit can hold meetings there and watch various videos, even clips from some Pixar movies. My application crashed and my avatar went hurtling through gray space as I was trying to ask how the church got rights to show movie clips.

I’m still trying to figure out the business model of Second Life. I won a few Second Life dollars at the country dancing place for randomly guessing the answers to some trivia questions correctly. I think that’s worth a few pennies in real life. There were a few ads at the country dance place, so maybe they make some money that way, in addition to the contests.

I think what I need to do is figure out how to graffiti my web site URL on stuff in Second Life.

February 1, 2010

Eight Hours to Bond

I went to talk to a business consultant at the Fairfax Small Business Development Center. I’ve gone to the Fairfax SBDC a few times for consultations. Every once in a while I get a call from them asking if I need advice. Eh, why not.

The advice I usually get from them is quite generic and moderately useful. This session’s advice was a little better than what I got out of the other sessions. This was the first time I was assigned to speak to a female counselor.

The main point of her advice was about branding, although she didn’t say much about it that I didn’t already know. Mostly she talked about the fact that I should have a brand. Hello…feature smart women in new/social media. Without excluding the men, of course. No use in preaching only to the choir.

The counselor also suggested establishing an online presence in the game Second Life. I played with that a little over the weekend, although I’m not very impressed with it so far. She also suggested speaking to the local Women In Technology group.

The best part of our conversation was when we talked about building communities. I compared it to when I was teaching classes and to the youth group activities I help out with at my church. She said that it takes eight hours of working on something together to form a bond with other people.

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